About Lowrance

Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 -- The Little Green Box. In the years since, Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.

Since the introduction of the first High Definition System (HDS) Multifunction Display in 2008, Lowrance has launched a staggering number of new products and features that truly redefine marine electronics. Extremely easy to use, yet packed with the features anglers the world over know and love, Lowrance continues to set the bar for the best recreational fishing technology.

Lowrance has won numerous industry awards for innovative excellence. Our focus is to design products that simply provide the most meaningful benefits for anglers. Our goal is to help you quickly pinpoint the structure, transitions and other fish-holding cover.

Whether you fish inland freshwater or coastal saltwater conditions, you want to quickly eliminate unproductive water. That same passion is what drives Lowrance to continue to provide the most innovative electronics.

We also continue to provide enhanced features and capabilities after your purchase. Our free software updates provide even more meaningful benefits – real innovations that allow you to make the most of your time on the water.

We back it all with the best consumer product-satisfaction support in marine electronics. Lowrance products are protected by a one- or two-year limited warranty (depending on the product), and supported for an additional three years by the Lowrance 5-Year Advantage Program, which allows customers to upgrade to the latest technology, at a discounted price, in the unlikely that a product fails or needs repair.

Lowrance Online

There’s always a fisherman's yarn about the one that got away, we like to talk about the ones we catch.

    Follow @LowranceFishing on twitter
    Join our community on Facebook
    Get fishing insights on our YouTube Channel

  Read fishing tips from Lowrance pro teamers

Lowrance - world leader In fishing electronics since 1957.

Lowrance Pro Team

Serious anglers fish with Lowrance, the Asia Pacific Lowrance Pro Team is no exception.


Dean Silvester

What little spare time Dean gets he spends fishing in tournaments, tournament pre-fishing and on rare occasions social fishing.

Read more about Dean Silvester


Paul Malov

A keen tournament angler, outdoorsman and cook, Paul loves the challenge of catching new species and exploring new lakes, rivers and estuary systems. 

Read more about Paul Malov


Nick Whyte

Nick Whyte loves fishing at the Moreton Bay. He has 4 HDS-12 Gen3 units on his boat which he uses for mapping and sonar. He won the Gold Coast Flathead Classic for two consecutive years. 

Read more about Nick Whyte


Tim Taylor

Tim is an accomplished Kayak fisherman contributing regularly to NZ Bay Fisher magazine and pioneering techniques for successful Kayak fishing around New Zealand.

Read more about Tim Taylor


Scott Mitchell

Described as someone who is obsessed with fishing, Scott Mitchell has been fishing since he was 8 years old. 

Read more about Scott Mitchell


Alex Greisdorf

Whether fishing for bream on his local or just taking a scenic cruise, competitive angler Alex loves every minute spent on the water.

Read more about Alex Greisdorf


Team Hobie / Lowrance

Mark & Glenn have been competing in team bream tournaments for years, and also compete regularly in individual bream and bass events. 

Read more about Team Hobie /Lowrance


Nabeel Issa

Whenever he's not competing in fishing tournaments, Nabeel is out chasing jewfish, longtail tuna, and snapper at the local bay. 

Read more about Nabeel Issa


Mark Healey

With 8 years of tournament fishing under his belt, Mark has won several key tournaments and countless top 10 finishes. Mark fishies with HDS Gen 2 Touch and StructureScan™

Read more about Mark Healey


Peter Price

Queensland native Peter Price is a veteran of the ABT Barra Tour and three-time winner of the Lake Proserpine Invitational.

Read more about Peter Price


Arnie Mears

Now a member of New Zealand’s Lowrance Fishing Addicts kayak fishing team, Arnie Mears has been around water his whole life.

Read more about Arnie Mears