Lowrance® introduces Link-9 fixed mount VHF radio

October 18, 2018

Lowrance®, a world-leader in fishing electronics since 1957 — announced today the release of Link-9, its latest VHF radio. Designed as a replacement for the current Link-8, the Lowrance Link-9 VHF radio features a sleek, industrial design with a large, intuitive interface, removable fist...

Read More

Lowrance goes LIVE with new flagship fishfinders

October 01, 2018

We are proud to announce the release of the new high-performance line of fishfinder/chartplotters, HDS LIVE™. A significant leap forward in fishfinding technology, HDS LIVE delivers powerful real-time sonar, charting and connectivity features including Active Imaging™, LiveSight™, Genesis Live...

Read More

Lowrance unveils new Elite Ti2 Series

October 01, 2018

Introducing the next generation displays with advanced sonar and wireless networking.

Read More

Latest software upgrade for Lowrance displays

August 22, 2018

Exciting update adds real-time charting functionality as well as new engine and mobile connectivity.

Read more

HUGE software upgrade for Lowrance Displays

March 13, 2018

Find more fish, easier and faster. See bottom structure in even greater detail and get simpler navigation when you update compatible Lowrance® displays with the latest software release.

Read More

2018 Pirtek Fishing Challenge

January 15, 2018

Lowrance supports Australia's biggest fishing challenge. Entries are open now!

Read More

Michael Guest joins Lowrance proteam

January 12, 2018

Michael Guest of Reel Action TV has joined forces with Lowrance for the 2018 season.

Read More

Connect smartphones and tablets to your multifunction display

December 02, 2017

The Link app allows boaters to select any wirelessly connected display on board, duplicates the display in real-time on their mobile device, and puts control of most functions at their fingertips.

Read More

Lower Prices on HDS Gen3 and Carbon units

August 24, 2017

Save up to $500 on select HDS Gen3 and HDS Carbon bundles beginning August 24, 2017

Read More

Free Feature Upgrades from Lowrance

August 23, 2017

Lowrance has released new software for HDS Carbon, HDS Gen3 and Elite-Ti Series Multi-function displays which adds exciting new features to make the most of your time on the water.

Read More