2018 Pirtek Fishing Challenge

January 15, 2018

Lowrance supports Australia's biggest fishing challenge. Entries are open now!

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Michael Guest joins Lowrance proteam

January 12, 2018

Michael Guest of Reel Action TV has joined forces with Lowrance for the 2018 season.

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Lower Prices on HDS Gen3 and Carbon units

August 24, 2017

Save up to $500 on select HDS Gen3 and HDS Carbon bundles beginning August 24, 2017

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Free Feature Upgrades from Lowrance

August 23, 2017

Lowrance has released new software for HDS Carbon, HDS Gen3 and Elite-Ti Series Multi-function displays which adds exciting new features to make the most of your time on the water.

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Lowrance Sponsors the Barracuda Tour

May 16, 2017

Lowrance will once again sponsor and particpate in the Barracuda Tour, a prestigious fishing competition organized by Beneteau

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March 27, 2017

Jordan Lee’s Win Marks Sixth Consecutive Championship for Electronics Leader

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60 Years of Dominance

March 21, 2017

For six decades, the iconic brand Lowrance has led the fishing and boating industries in product innovation and customer service, supported professional anglers around the globe and dominated the tournament trail. But how did it all begin?

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The NEW HDS Carbon Displays - Are you ready?

December 15, 2016

Lowrance announced today the release of a high-performance addition to the HDS® series of fishfinders/chartplotters – Lowrance HDS Carbon™.

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Larger Screens Join the Elite-Ti Family

December 07, 2016

Lowrance®, a world-leading brand in fishing electronics since 1957, announced today the addition of a pair of widescreen displays to the Elite Ti standalone series of fishfinder/chartplotters.

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Huge Savings on HDS Gen3

November 09, 2016

Electronics Leader Offers Huge Savings on HDS Gen3 in Time for the Holidays

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