Fishing Electronics

Make the most of your time on the water with the brand serious anglers choose first.

Fishing with Lowrance

The presentation, the bite, the fight and the thrill of landing the fish – it still gets your pulse rate up and makes you more aware. Never has there been better technology to find the structure and transitions that hold fish than right now from Lowrance. The company that invented fishing technology over 50 years ago continues to give you the tools to make the most of every fishing trip. Our products are the standard that every other company continues to try to achieve but can never reach.

Displays by Series

HDS Gen3 High-performance Multifunction Displays

Lowrance HDS

Fully Ethernet and NMEA 2000® networking capable, so you can add options to expand your system and enjoyment.

Available in: Fishfinder/Charplotter

Performance Plug-ins
Sonar  Radar  Weather/Entertainment  |  NMEA 2000®  |  VHF/AIS

Elite Ti Series Multifunction Displays

Lowrance Elite

For The Love Of Fishing… we introduce the Elite Ti family of touchscreen fishfinder/chartplotter stand-alone multifunction displays, matching great performance and exceptional features with easy-to-use operation.

Available in: Fishfinder/Charplotter

HOOK Standalone Color Displays

Lowrance HOOK Series

HOOK models represent a radical approach to the basics. No gimmicks. No skimping or shortcuts. Just the basics the way they were meant to be: reliable, well-made and perfectly suited to your lifestyle. All at a price that's honest and makes good sense.

Available in: Fishfinder/Charplotter | Fishfinder | Chartplotter

Elite CHIRP Standalone Color Displays

Lowrance Elite

Easy-to-use, and loaded with exceptional sonar and navigation performance, powerful features, and value. Choices in compact and fullsize displays, including DSI sonar imaging models.

Available in: Fishfinder/Charplotter | Fishfinder | Chartplotter