July 10, 2013

Lowrance Introduces Elite-5 HDI Series

Value-Packed Standalone 5-inch Fishfinder, Chartplotter and Combo Models with Hybrid Dual Imaging™

Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, is pleased to announce the newest addition to its Elite family of fishfinder and chartplotter products, the Elite-5 Hybrid Dual Imaging™ (HDI) series.

Setting the standard of feature-rich, high performance, easy to use electronics with affordable pricing, Elite-5 HDI is available as a fishfinder/chartplotter combo model, as well as a standalone fishfinder or chartplotter. Replacing the previous Elite-5 and Elite-5 DSI series of products, all Elite-5 HDI models feature Hybrid Dual Imaging, which combines two award-winning technologies  — Broadband Sounder™ and Downscan Imaging™ — to provide the best possible view of the water column and everything in it.

Built into the new Lowrance HDI Skimmer® transducer design, Broadband Sounder technology is ideal for marking fish arches and tracking lure action, while Downscan Imaging provides easy to understand, picture-like views of structure and bottom detail. With the exclusive Lowrance Downscan Overlay™ feature, boaters can layer the Downscan Imaging view over the Broadband Sounder for a stunning presentation that separates and clearly exposes fish targets from surrounding structure. In addition, the overlay transparency is fully adjustable and easy to change using the Elite-5 HDI’s rotary knob.

To maximise fishing time on the water, Lowrance’s exclusive Advanced Signal Processing (ASP) reduces the need to manually adjust settings to see fish, structure and bottom detail more clearly; and TrackBack allows anglers to scroll back in recorded sonar history to review structure, transitions and fish targets. When used on an Elite-5 HDI model with chartplotter capabilities, users can also TrackBack and pinpoint locations with a waypoint — eliminating the need to circle back and retrace their path.

Elite-5 HDI models with chartplotter capability feature a highly accurate built-in GPS antenna and a blank SD card onto which boaters can choose to download either Navionics® or Jeppesen C-Map Max-N Wide charts.

Leif Ottosson, CEO of Lowrance said:

“Elite-5 HDI provides powerful Lowrance chartplotting and dual fishfinder display capabilities for cost conscious anglers.

“We first introduced Hybrid Dual Imaging with the Elite-7 HDI in late 2012, and it’s been incredibly popular. Now, we have the same innovative solution available for a wider range of fishing consumers — at even more affordable prices.”

All Elite-5 HDI models feature Lowrance exclusive, high resolution 5-inch, colour display and an easy to use menu system with quick access to all features using one-thumb operation. The multi-window display options, which show a variety of sounder/imaging/chartplotter screen configurations, are easy to access through eight preset page layouts. You can even select a multi-window view while the live sonar and chart are displayed.

The new Elite-5 HDI series consists of Elite-5x HDI fishfinder-only, Elite-5m chartplotter-only and Elite-5 HDI combination models. Each model offers a range of bundled packages that include 83/200 kHz or 50/200 kHz transducer options, as well as a choice of cartography.

All Elite-5 HDI models with the HDI 50/200 kHz Skimmer transducer are ideal for deeper coastal and lake applications. Models featuring the HDI 83/200 kHz Skimmer transducer are suited to inland fishing.

The Elite-5 HDI 83/200 kHz and HDI 50/200 kHz models’ Broadband Sounder will reach a depth of 1,000 and 2,500 feet, respectively. DownScan Imaging depth capability on both models is 300 feet. Optional accessories include a series of bronze thru-hull HDI transducers, a trolling-motor transducer adapter kit and a flush mount kit. All Airmar® transducers used with Lowrance HDS models are also compatible with the Elite-5 HDI series.

Protected by standard warranty and the Lowrance Advantage Service program, the Elite-5 HDI series can be purchased from authorised Lowrance dealers from August 2013. Prices, Ex. VAT, range from £257 for the Elite-5x HDI fishfinder with no transducer to £381 for the Elite-5 HDI 50/200 kHz fishfinder/chartplotter.

For imagery and other editorial requests, please contact:

Lori Foster
Navico EMEA
+44 1794 510140

About Lowrance: The Lowrance® brand is wholly owned by Navico.AS. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide. www.navico.com