February 16, 2012

Lowrance Debuts Updated Nautic Insight HD and New Nautic Insight PRO 2012 Chartcards

Chartcards Feature Updated High-Definition Navigation Detail for Multifunction Displays and Offer Full U.S. Coverage for Mark™ and Elite™ Chartplotter Models

Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today its new Nautic Insight™ HD 2012 and Nautic Insight™ PRO 2012 chartcards. Compatible with Lowrance HDS® and HDS Gen2 multifunction displays, the new Insight HD chartcard provides higher definition shaded-relief contours, updated navigation, and software enhancements that increase performance and accuracy. The affordable Insight PRO chartcard provides a new level of mapping detail, including the same geographic, bathymetric and points of interest (POI) as Nautic Insight HD with full U.S. coastal coverage for Mark and Elite chartplotter models.

A premium plug-and-play mapping upgrade option to built-in HDS, Mark and Elite cartography, the Lowrance Nautic Insight HD 2012 and Nautic Insight PRO 2012 offer exclusive high-quality, fast navigable coastal data for enhanced performance and accuracy on the water.

Nautic Insight HD 2012 features enhancements to shoreline detail, updated navigation aids and POIs. Equipped with higher-definition shaded relief and 20 more zoom-in levels beyond the built-in Insight data on select Lowrance HDS and HDS Gen2 systems, Insight HD provides users with unparalleled depth perception. The new cartography displays a striking, raised look and feel for instant recognition and precise understanding of submerged topography. Anglers can locate fish-holding areas at a glance. Available on two cards: EAST provides coastal coverage from Maine through Texas, and WEST covers coastal California, Oregon, Washington and Hawaii. Both Insight HD card regions feature Lake Insight HD inland detail within 100 miles of the coast.

The new Nautic Insight PRO 2012 for Lowrance Mark and Elite chartplotters provides complete coverage of offshore, coastal and inland waters up to 100 miles inshore on a single card. The chart includes mapping for U.S. lakes, rivers and the Great Lakes. Equipped with the same navigation features as Nautic Insight HD 2012 — but without high-definition shaded relief overlay — the new Insight PRO provides an economical solution for Mark and Elite users, and is also compatible with HDS and HDS Gen2 multifunction display models.

“Lowrance Nautic Insight HD 2012 provides enhanced detail and definition for fast and highly accurate mapping,” said Louis Chemi, chief operating officer, Navico Americas. "It is the perfect complement to the Insight mapping built-in to our HDS and HDS Gen 2 products, the power of which our customers have come to truly value. We are equally thrilled to add Insight PRO to our innovative cartography lineup to offer Mark and Elite owners an economical mapping solution without sacrificing big navigation performance.”

Each Insight chartcard is fully loaded with detail for precision boat positioning on potential fish-holding areas. Featuring Fishing Hot Spots® data that displays fishery profiles, as well as marked fishing areas (MFA), Insight cartography provides expert fishing tips and techniques with fishery guidance to save anglers time and fuel in locating proven, productive waters. Coastal charts also provide complete navigation aids and information, including tides and currents. To ensure the ultimate flexibility and customization, the cards are also equipped with ample memory space to record sonar logs and screenshots, as well as waypoints, without the need for additional SD memory cards.

Nautic Insight HD 2012 and Insight PRO chartcards — which are also compatible with Simrad NSS, NSE, NSO and B&G Zeus multifunction displays — are available from authorized dealers and distributors throughout the United States and Canada. The suggested retail price for Nautic Insight HD and Insight PRO is US $149 and $99, respectively. For more information on Lowrance Nautic Insight HD 2012 and Insight PRO cartography; the HDS, HDS Gen2, and Mark and Elite product series; or to locate an authorized dealer, please visit www.lowrance.com.


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For More Information, Contact:
Andrew Golden
Rushton Gregory Communications