December 10, 2013

Lowrance Announces Insight Genesis College Cup 2014

Press Release: College Anglers Compete to Win Over $100,000 in Lowrance Prizes

College CupLowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — announced today its new Insight Genesis™ College Cup 2014 competition. Kicking off January 1 and running through December 31, 2014, college anglers registered with the Bassmaster Collegiate Series or FLW College Fishing are eligible to participate in the College Cup and will receive a free subscription to Insight Genesis for 2014 — the revolutionary personal map-generation tool. 

Participants who upload the most acres of sonar log recordings to Insight Genesis from a compatible* Lowrance chartplotter can win up to $1,000 in prizes per month and $16,000 annually for team awards. In addition, an HDS-12, HDS-9 and HDS-7 Gen2 Touch will be awarded to 1st, 2nd and 3rd place individual monthly winners, respectively. The year’s overall award individual winner will be named Lowrance Prostaff at the 2015 Bassmaster Classic or FLW Cup** and receive a free trip to the championship of their choice.

Lowrance’s first competition exclusively for college anglers, the Insight Genesis College Cup will offer awards for two team divisions: Large-team awards for groups of more than 10 members, and small-team awards for those with 4 to 10 members. For an added advantage, fans can create a free Insight Genesis account and upload sonar logs that count toward annual or monthly totals for their favorite college fishing team. Sonar logs must be submitted in the Lowrance (.slg or .sl2) format to be eligible and only data not marked as “Private” in Insight Genesis will qualify toward totals. 

Live Insight Genesis training webinars are now scheduled throughout the month of December on the Insight Genesis College Cup website ( As an added advantage, competitors who sign up early in December, can get a head start to begin accumulating totals for the 2014 competition, before the College Cup official starts January 1.

Registration for the Insight Genesis College Cup is free and open from December 10, 2013 through December 31, 2014. To enter, contestants can visit and submit their name, email and school name. Anglers should register with their name and email on file with BASS and/or FLW college fishing registration. For more information on the Insight Genesis College Cup, please visit, or email questions to For more information on Insight Genesis or Lowrance, please visit

*Compatible Insight Genesis multifunction displays: Lowrance Elite HDI and HDS (HDS Gen2 and Gen2 Touch displays support downloaded Insight Genesis Maps on SD cards, and HDS Gen1 models can generate free custom maps for online viewing only); Simrad NS Series; and B&G Zeus and Zeus Touch. 

**Travel and expenses are included. 

For imagery and other editorial requests, please contact:
Andrew Golden
Rushton Gregory Communications

About Lowrance: 
The Lowrance® brand is wholly owned by Navico, Inc. A privately held, international corporation, Navico is currently the world’s largest marine electronics company, and is the parent company to leading marine electronics brands: Lowrance, Simrad Yachting and B&G. Navico has approximately 1,500 employees globally and distribution in more than 100 countries worldwide.

About Insight Genesis:
Insight Genesis™ is an exclusive tool for Lowrance, Simrad and B&G owners that allows users to upload sonar log recordings online and create maps that depict contours and depth soundings with shading, as well as automatic tidal adjustments. A subscription to the tool adds the ability to adjust contour intervals; merge multiple uploads; overlay bottom hardness and vegetation outline layers; analyze changes over multiple recordings with trend-analysis; securely store sonar logs, maps and boaters’ critical trip and waypoint data online — accessible from any internet-connected device. Users can select to keep recorded sonar data private or to share selected trips with the Insight Genesis community. To record a sonar log, users can simply activate the standard sonar-logging feature on a compatible multifunction display* and record all subsequent sonar data to an SD card. Once recorded, the sonar log file can be uploaded to the Insight Genesis cloud service via a PC, where it is converted into a map. The chart and related sonar log can be viewed online using an embedded web viewer or downloaded for use on a compatible multifunction display. For more information on Insight Genesis, please visit our Insight Genesis Store.